Digital Marketing Specialist
at Kbazaar Pte Ltd in Singapore
We are looking for a full time Digital Marketing Specialist to manage our Google Ads and Facebook marketing spending.
Your job duties include:-
1) Develop and implement digital marketing strategies including but not limiting to Paid Search, Social and Display performance media focusing more on Google Ads and Facebook, with goal of increasing ROAS
2) Knowledge of various Google campaigns specially Google Shopping, Google Search campaigns
3) Ability to create alternate A/B split test campaigns based on various metrics provided
4) Knowledge of Facebook ad campaigns
5) Leverage on marketing automation tools (klaviyo) to implement email lead generation and nurturing programs to drive engagement, traffics and conversions.
6) Deep Knowledge of Google Analytics to analysis various trends, key metrics. Focus on various parts of website to advice our team on better performing and under performing areas and products
7) Ability to create custom UTM parameters for analytics
8) Prepare qualitative and quantitative analysis reports to inform stakeholders of collective performance in all digital marketing efforts.
9) Other related duties as assigned
Main Job skills Required:-
1) Knowledge of ecommerce marketing managing Google Ads and/or Facebook ads. We are looking for very talented individual. You can grow very fast working at our company
2) Knowledge of new trends and changes in the online ecommerce marketing
3) Ability to work with our marketing agency and communicate with them on regular basis
4) Ability to work with our internal website maintenance team to better increase conversion
5) Must be Good in Microsoft Excel
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